Customer Experience is todays hottest topic It is the competitive weapon of the 21st century. This Article lays out the case for using Branded Customer Experience and linking all your communications together with your operational change management. We have moved from product to brand to the information society and now we are facing experiential techniques that lift the game to another level it moves the battle for the hearts and minds of consumers to another level that if you cannot play you will be relegated to the also rans! Extinct? Transform your business and marketing strategy with winning customer techniques to create your own branded customer experience that leaves the competition behind.