The recent Forrester Research study which claims that only 2 of online households in North America use RSS took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Contrary to popular opinion RSS is not only good for delivering content from your blog but has much more marketing and publishing potential. In fact RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces you can deliver it via RSS.

For most marketers online e-mail is still the key marketing and communicational tool. But getting e-mail through due to spam filters and spam itself is getting increasingly difficult while anti-spam legislation is putting even legitimate e-mail marketers to risk. Since RSS is not a replacement for e-mail how can these two channels be used together to produce the best possible results for your marketing

Truth be told most blogs aren't really optimized for marketing effectiveness. Even more so some blogs are absolute marketing machines but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...

The exact how-to specifics of how to publish your e-mail e-zine via RSS.

We were waiting for something like this to happen for a long time. Yahoo! one of the key providers of mass-market RSS aggregators finally took a step forward and published their RSS whitepaper covering their own findings with RSS based on their usage data. In this article we analyze the whitepaper step-by-step explaining what their findings mean for marketers.

What is the top advice savvy marketers can give you on RSS We continue with the best of on RSS marketing from US marketing leaders.

If youre wondering how to get started with RSS marketing heres a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether youre on the right track.

Although RSS and blogs are slowly reaching mainstream they are still missuderstood by most marketers in relation to eachother and in relation to their relatives e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy