Since 1986 Don and his associates at The GenesisGroup have dedicated their expertise to helping hundreds of business owners understand how to use clear, effective mission and vision statements, success goals, and strategic planning, to grow their businesses. His work proved a significant fact: clear and compelling mission and vision statements make it easy for a business to develop a specific plan for future actions. A mission and vision driven organization accelerates its success by solving problems and making decisions based on long-term goals. This is the philosophy that underlies his latest book Mission and Vision Statements: Your Path to a Successful Business Future.