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David Berky
David Berky is president of Simple Joe, Inc. a marketing company that sells simple software under the brand name of Simple Joe. One of Simple Joe's best selling products is Simple Joe's Money Tools - a collection of 14 personal finance and investment calculators.


Articles by this Author
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Why Do We Always Fight About Money?
Two of the keys to financial success, especially in a couple's relationship, are knowledge and communication. This article focuses on the aspect of communication.
David Berky | Published 06/18/2005 | Personal Finance | Unrated
Personal Finance 101
A general overview of the broad subject of personal finance broken down into four areas; security, stability, growth and protection & management.
David Berky | Published 06/18/2005 | Personal Finance | Unrated
Convenience Fee Rip-Offs
Most of the time a "convenience fee" is applied to something that is actually saving the business or organization thousands, tens of thousands, even millions of dollars a year. Not only are they cutting costs but they are increasing revenue by socking you with another fee.
David Berky | Published 06/18/2005 | Personal Finance | Unrated
Crushing Credit Card Debt
The average American family is now over $7000 in debt just on their credit cards. There are some techniques that can help you pay off your debt and do not require expensive loans, invasive credit checks, or expensive financial planners and accountants. You can also save on interest charges by paying off your debts in a certain order.
David Berky | Published 06/18/2005 | Debt Management | Unrated
Credit Card Traps, And How To Avoid Them
Telemarketers, junk mail, spam - constantly bombard us with credit card offers. This one pays one rate, that one pays another, no annual fees, rewards points. How can you avoid the traps?
David Berky | Published 06/18/2005 | Credit | Unrated
Invest Your Home in the Stock Market
Although the last few years have taken much wind out of the stock market's sails, maybe now is the time to be loading up on quality merchandise at a discount price.
David Berky | Published 06/18/2005 | Investing | Unrated
An Emergency Fund: Your First Line Of Defense
How important were life rafts to the passengers of the Titanic? Learn how to build your own financial life raft.
David Berky | Published 06/18/2005 | Investing | Unrated
A Quick Guide To Operating Small (S) Corporations
Owning a small business can be a very rewarding experience. Or it can be an absolute nightmare if you don't operate your business properly. This article touches on two aspects of operating your corporation as a separate entity: Corporate Accounting and Corporate Minutes.
David Berky | Published 06/18/2005 | | Rating:
Jekyll & Hyde Customer Service
My Dr. Jekyll and Mr. Hyde customer service experience. First they try their best to keep my business - good idea. Then when I no longer need their services, they poison the relationship - bad idea.
David Berky | Published 06/18/2005 | | Unrated
The Credit Card Offer
A simple sales call got me thinking. How much do you understand about how credit cards and interest rates work?
David Berky | Published 06/18/2005 | Credit | Unrated
Save Thousands On Your Mortgage
Step-by-step instructions for saving literally thousands of dollars in interest payments on a mortgage. The same techniques work for any loan or debt.
David Berky | Published 06/18/2005 | Debt Management | Rating:
The Proper Use Of Credit Cards
Just as any tool can be used for good or evil so can your credit cards. So what constitutes "good" use and "evil" use of credit cards?
David Berky | Published 06/19/2005 | Credit | Unrated
Inflation: What Is It, And Why Does It Happen?
Though mild in recent years, inflation can take a big bite out of any retirement plan or investment return. Find out what inflation is and how it will affect your investments in the future.
David Berky | Published 06/19/2005 | Investing | Unrated
Try Selling Me On Your Service First
Two types of sales people, the self-serving and the customer-serving. Which do you think is most effective in the long run?
David Berky | Published 06/21/2005 | Public Relations | Unrated
Look Before You Leap: A Price Increase Backfires
Most business people take for granted that you must know your customer's needs. But what about knowing what your competitors are up to? This is the story of a customer's gain and a company's loss.
David Berky | Published 06/21/2005 | Entrepreneurial | Unrated
I Have Finally Tamed SPAM
How many SPAM emails do you receive each day? 100, 200, 300? The more active you are online the more SPAM you probably receive. Find out how I was able to tame a 300/day email barrage and separate the SPAM from the steak.
David Berky | Published 06/21/2005 | eMail | Unrated
The Spirit Of The Car
Does you car have a spirit? Mine does. It's an old highway patrol car with a lot of good miles still left in it and a few good stories, like this one.
David Berky | Published 06/21/2005 | Automotive (General) | Rating:
Why Is It So Hard To Talk About Money?
Why does it seem as if the topic of finances is taboo. People are perfectly willing to sit and listen to a lecture, but when it comes to discussing the topic between themselves, most people are hesitant and almost shy with each other.
David Berky | Published 08/27/2005 | Personal Finance | Rating:
Borrowing Money: Understanding How The Numbers Work
This true story illustrates why you must understand how the loan numbers work when borrowing money - or you could get ripped-off.
David Berky | Published 09/11/2005 | Loans | Unrated
Taxes, Taxes, Taxes - Who Really Pays The Most?
Income tax, property tax, sales tax, dividend tax, corporate tax, and all those "fees" which are really another name for taxes. So who pays all these taxes?
David Berky | Published 09/25/2005 | Taxes | Rating:
Cash Advance Loans: Loan Sharks In Disguise?
Quick payday or paycheck loans and title loan shops are appearing everywhere.  Are they legitimate financial services or semi-legit loan sharks?
David Berky | Published 09/28/2005 | Loans | Rating:
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