In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.

Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites...

As an online marketer, you face the challenge of building trust and loyalty without the benefit of a physical handshake, a face-to-face meeting, or even a smile. To this end online forums can provide an excellent way to build meaningful relationships with people and attract new customers. 

Bid-for-position web directories, or simply "bid directories", are an exciting new way to buy text links.  As the name suggests these directories allow site owners and visitors to bid for a higher position in the listings.  Bid directories allow people not only to bid for a top position but also to increase their bids as needed to maintain the position.