PPC stands for Pay Per Click. It is a method of paying to search engines like google, msn, yahoo for advertising your website.  Google Adwords is one of the preferred destinations for maximum of the website advertiser in order to achieve a large pool of traffic on pay per click basis.

Visitors who are searching for the products/services that you are selling are in a receptive mode and chances of getting those visitors converted into a paying customer is more.

How does Pay Per Click (PPC) work

Taking Google search engine as an example, when a user is searching for a product or service by inputting a keyword or a keyword phrase in google search engine, your ppc ads will be get displayed on right hand side of the search engine results. Depending on how compelling your ad copy is, a user will decide whether to click on your ppc ad for more information or not.

If any user clicks on your ad, that user is redirected to your website and your account is charged with a fee for that click made by the user. The most compelling aspect of ppc advertising is - you pay only when user clicks on your ad or in other words, you only pay for qualified traffic delivered to your website.

How Google decides the position of your ad word

The position of your add for particular keyword depends on your campaign budget and CTR (click through rate) of that keyword. Getting maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.

How do I maximize my earnings from Pay Per Click (PPC)

1) Relevance is key:

If you attempt to use a lot of broad keywords, youre probably going to be disappointed with the performance of your campaign. Google rewards publishers for a high CTR (click through rate) it means generating keywords that are highly relevant to your website will decrease CPC (cost per click) bid amount you pay for each click.

2) Create strong ads:

Each of your ads should have strong copy. You should put pen to paper in such a manner that gives users a call to action. The quality of your add copy can make or break a campaign.

After the selection of keywords, add copy is the most important skill to master. Inventa Technologies typically spends a few hours for the creation of a single ad creative (headline two lines of text). Google helps by automatically serving the add creative with the highest CTR (click through ratio), however as is the case with all other advertising channels - it is important to test, test and retest.

3) Opt for Search Engine Results Only:

If the PPC engine you are using has a content network, turn it off! Google allows it and Yahoo allows it.

For most industries, the content network delivers lower conversion rates compared to the search network. The best way to ensure that you get the most targeted traffic for your investment is by only displaying your ads on search engine result pages.

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