Start with Keyword Research!

When it comes to planning for a new website, the first thing you need to think about is researching for the keywords which are best fitted to your website. Keywords are the words that the visitors input into the search engines in order to get information for which they are looking for. The majority of the website visitors are generated from search engines and it is one of the most effective and consistent source of large pool of free targeted visitors and in order to achieve this targeted visitors you need to do keyword research. You must try to find out a keyword that has good search volume and at the same time that has least competition, but to find out such a good keyword is really a difficult work; however there are online tools available such as seo2020.com which will definitely help you a lot in finding out effective keywords.

Once you have researched and selected the keywords and developed the website, you can go on for publishing it. After publishing the website, there are few more steps that you need to follow in order to enhance the visibility of your website in all the major search engines.

Check for Keyword Density

You should check for keyword density and try to keep it within 1 to 3 only, you can get keyword density analyzer at keyworddensity.com.

Add a Sitemap HTML as well as XML Sitemap

Once you have finished with above steps, you should now consider incorporating a sitemap. Sitemap helps your visitors to get an idea about the structure of your website as well as it provides search engine spider a path to all the inner relevant webpages of the website to get indexed. The sitemap also provide information to search engine spiders about updated content and modification of webpage along with date, month etc so adding a sitemap to your website is thus essential. A sitemap can be incorporated in two versions, the HTML version for the visitors, and the XML version for the search engine spider. For creating sitemap, you can use tools like free sitemap generator tools at xml-sitemaps.com. This tool will help you to create both HTML and XML sitemaps, which you should upload to the root of your website server.

Validate Your Web pages

After uploading the sitemaps, you should check your website against valid HTML and CSS. Validation is very much essential for a good quality website.

You can do HTML validation tools at validator.w3.org and CSS validation at jigsaw.w3.org/css-validator/

Now, if your website validates well, you should now put your website for reviews in different forums. If there is anything wrong, either in design or layout or in content, which you have not notices, there is every possibility that someone else will notice it, thus you get a scope to improve the quality of your website.

Now you may proceed further for search engine submission and directory submissions in order to promote your website.

Check for dead or broken links

Once your site is up and running, apart from adding new content periodically, it is a nice idea to check for dead or broken links. The tool that is really helpful for checking broken or dead link is dead-links.com.

If you find a dead or broken link, simply remove that as those links will reduce the credibility of your website as a whole with respect to the visitors and also to the search engines.

Check for Backlinks

Once you have started to promote your website, use this tool to check for backlinks iwebtool.com/backlink_checker