Wonderful-looking postcards are a
postcard printers primary goal each and every printing run. For you, these are
just exactly what you need, nothing more, and nothing less.
These postcards often attract
attention even when it becomes obscured by other materials or placed at some
distant corner of a bookstore or shop. Comparatively, the postcard may be small
but it sure has an appeal nurtured by new and exciting designs that makes it
one of the most sought after prints.
Thanks to new design initiatives,
the postcard is enjoying a newfound glory. Aided by new technologies and
software, postcard design and printing have become easier, simpler and even
faster. You dont even have to have a degree in graphic design to master
postcard printing.
With just a few simple keyboard
strokes and mouse clicks, one can create a postcard that can easily be printed
and given away. All the important things that you need such as design concepts,
samples and most importantly postcard printers, are all online.
Even if postcards are becoming more common, there are still
plenty of ways by which you can fashion one that is unique and different. You
can achieve this by incorporating your very own images using bright and vivid
colors. Aesthetically, colors add
vibrancy to the image printed on a postcard.
It also adds emphasis to the message it wishes to convey.
Many are not fully aware that careful attention and skill
are required to produce unique and creative postcards. With the help of
experienced postcard printers, images are captured in vivid colors using the
full color printing process. It also helps that they use high grade card stock
to accurately reproduce the images often seen only in computer monitors.
Nevertheless, a good understanding of color management will
be advantageous in translating postcard designs to quality prints.
Here are some bits and pieces of advice to help you create
great-looking post cards:
- Color
Mode
Images should be processed in CMYK
which stands for Cyan, Magenta, Yellow and Black. Never use RGB (which is only used for viewing
images in monitors) when designing your postcard designs.
If you try to revert the color mode
of your finalized design from RGB to CYMK, your colors will be completely
altered and far different from the original colors you intended to use.
- Color
Values
This refers to the
Try being comfortable tinkering with
these in order to arrive at the specific color your want, even a particular
effect you wish to create.
If you are really keen and
meticulous about your colors, you may wish to learn more about the Pantone
System which is one of the most comprehensive catalogs of colors.
- Resolution
Always prefer to work using higher
resolution images. With high resolution,
you will have better image quality that translates to better prints regardless
of size. Colors too will come out sharper.
- Paper
Type or Stock
Choose only premium, quality paper
such as 14 pt gloss with Aqueous or UV coating. Another good choice with be a
14pt. stock with Matte finish. Anything less may lead to dull color prints,
less opacity and less durability.
- Use
Four Color Printing
Four color printing provides the
most accurate, detailed, brilliant reproduction of any type of original images.
It does this by layer printing colors of cyan, magenta, yellow and black on top
of the other to fully reproduce the photo or images.
Using this type of printing provides
depth, gives highlights and defines contrasts that quality prints need.
Like miniature works of art, postcards have a certain appeal
that would be best captured by a premium quality postcard printer.
So if you plan to create your own postcards, think twice
before you use your trusty home printer which can mean more trouble to begin
with. Place your postcard printing needs in the hands of a professional
postcard printer and get the most out of your design.
